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Monday, September 22, 2008

Ale Stars scores another hit






Happy Birthday Dr Lager

By way of wishing this blogs co-creator and technical advisor a happy birthday, I hooked an extra ticket for him to The Local Taphouse’s Ale Stars event on Tuesday gone. That was as good an excuse for getting out there mid week as I could think of and, having arranged a late pass for him from Mrs Lager we headed out for a night of German Celebration beers.

The brother-in-law had beaten us there by 20 minutes or so because A; He lives a lot closer than we do, B; Part of the birthday gift involved me picking the Dr up from his place and C; He likes to get in a ‘sneaky’ before we arrive.

As I explained in a previous post, Ale Stars is a very casual social event for beer people to get together and drink beer and talk about beer and then, when it’s finished, you stay around and drink beer. And talk about beer for a bit more. All very simple and civilised. With October approaching, the theme for this session was (loosely) Oktoberfest, Marzen and Vienna beers.

We began the evening with a Samuel Adams Boston Lager. Actually, we began with a ‘disclaimer’ from our affable and very able host, Shandy, who explained that not all our evening’s beers would be necessarily true to the originally advertised theme of ‘German Celebration Beers’. Despite the hitch, the Sam Adams being a Vienna style lager fitted into both the theme and the throat very nicely.

Next up was the Weihenstephaner Festbier. Readers of this blog will know that I am extremely very partial to a Weihenstephaner or three on as many occasions I can talk myself into. The Festbier was a surprise to many there on the night as it poured a very pale ‘Munich Helles’ gold which seemed to belie it’s 5.8% alcohol pitch. The taste also hid the alcohol level well and the slight sweetness balanced the crispness of the hops and our group agreed that this was certainly a beer to celebrate with – even if the celebration was simply the fact that you had a Festbier in your hand. I was a big fan, though not to the same extent as Shandy who, in his wee Scottish brogue declared it ‘the dawg’s dunglers’ (which translated into English is ‘the dog’s danglers, or bollocks and translated into beerspeak is ‘this beer is a good one’) On second thoughts, I agree!


An Erdinger Oktoberfest Weisbier was the next sample and this one presented as a beer that seemed a little darker than a wheat beer would normally be, yet this in no way detracted from its appeal. The classic banana/bubblegum yeast aroma sat nicely on top of a lightly sweet and beautifully balanced tart tanginess which sang out, ‘celebrate’.

To say that the last beer of the session was a ‘smokey’ was to say that Paris Hilton likes a camera or that Collingwood footballers like a drink after a game. To say it was a ‘smokey’ was also vey accurate and for those who had not tried a Rauchbier before, smokey was just what they got. Schlenkerla Marzen is a beer flavoured through the addition of woodchips to the grain malting process which imparts a really intense smoke flavour into the finished brew. And when I say smoke I mean smoke. The brother-in-law likened it thus; “I declare, my fellows, that If I didn’t know better, I would swear upon a stack that someone has put upon my beer a large portion of smoky bacon!”

Just trying to imagine having this beer alongside a dish of chorizo and scallops with braised fennel sent the inner chef into a frenzy of recipe based anticipation. The flavour is undeniably brash but somehow it melds seamlessly with the overall flavour of the beer – which is beery enough to carry it. It is warm and rounded and, in case I forgot to mention it, very smokey.

A quick show of hands revealed that only one in the room could say that they really hadn’t enjoyed it. This beer is one which Shandy expected to polarise the group moreso. I guess this means that either everyone there had a fairly broad beer palate or no one there was game to admit to not liking it bar one! I can say I was really surprised at the extent to which I enjoyed it, and look forward to the ‘correct drinking procedure’ for this beer as outlined by Shady – ‘It gets good around the sixth or seventh pint’. That’s a lot of bacon.

Again a terrific night for beer people of all ages, tastes and beery experiences. The next Ale Stars is October 21 when we will treat ourselves to Farmhouse Ales, the Profs favourite craft brewer, Ben Krauss from Bridge Road Brewers, good food and good company.

Cheers, and Happy Birthday Dr Lager
Prof. Pilsner

Sunday, September 21, 2008

Supermarkets and beer


My beer of choice to celebrate my middle daughter’s birthday was a random one, based on it being the fifth beer in the line in the fridge and her turning five. Logical enough, I reckon. The beer was a Platinum Blonde from the Six Star Breweries and it was odd in a couple of ways.

As I have stated in these pages previously, I understand the whole low carb beer thing but I just don’t get it. I know that lazy marketing men can’t be arsed getting together with the bean counters at the bigger breweries to sort out a compromise between taste and cost but to come up with a constant stream of regurgitated ‘idea beer’ products that are the same as most of the piss weak marketing beers as the others have already pumped out is just disrespecting real beer drinkers. To henceforth cover my own arse, I shall state that I bought this beer in the interests of research. Plus I knew it would be shit but I didn’t feel it fair to bag a beer that I hadn’t tasted.

The reality is that most of the people who drink these gimmicks don’t care as much for the taste and quality of their beer as they do the ‘look’ and the quantity of their beer. Fancy or familiar labels and plenty of it, thanks. They will try a ‘new’ beer even if it’s the same beer with a ‘new & improved’ sticker on it.

This latest in this already overcrowded market place is made for, and by, the Woolworth’s supermarket chain, one of the two giants in the grocery and liquor game in Australia. This beer is the first in a range to be produced under the Six Star Breweries name. And it is just a name. There is not even one, let alone many Six Star Breweries. This is the name of the ‘marketing operation’ as they call it which, in a way, is admitting the gimmicky cheapening nature of this venture. The beer is made (possibly brewed) at Victoria’s Independent Distillers the contract brewer who makes, among others, Kingfisher under license.

This is not a new thing. Worldwide brands like Sol and Hollandia and locals like Tasman and Hammer ‘n Tongs have been made for the supermarkets alone as a price lead or homebrand beer for many years. Oetinger Pils and Maes Belgian Pils are others in this basket. Some of these beers are OK as standard fridge fillers and I have some of them as ‘no-think back ups’ from time to time – something I can just reach in and grab while I decide what I’m going to do next. I can also see that it is not a terrible thing for supermarkets to have a low price beer to get the punters in – I just don’t think we need so many of the same!

The two things that worry me about this situation are the fact that the downturn in pub patronage in the UK is being blamed partly on the upsurge in supermarket liquor sales and I don’t want to see that happen here and the fact that this is a marketing war – and wars have casualties.

Just listen to the battle cry from the head marketing wally from Woolies;
"We have got control over point-of-sale … we have control over floor, shelf and fridge space, and those are powerful things and in many ways equally as powerful as the other tools available to brand marketers." ... "We don't enter these sorts of projects unless we can capture a reasonable share of market, and we are looking at mid to high single digits,"
This is not a bloke with beers best interests at heart, nor the best interests of the beer drinkers. Prominent positioning, floor space advantage and other Marketing 101 catch phrases mean nothing except this – for every beer that these peanuts decide will be ‘beer idea of the month’, another beer or two must make way. And the ones to make way won’t be a similar low carb, low taste, low effort swill-piss, it will be the sweat of a craft brewer or a daring attempt at an odd-ball Belgian dubbell or Munich Helles by an emerging brewer or a worthy effort at something just a little better than the ever increasing line up of copycat lagers with no merit other than that they taste a bit like beer.

There’s my rant. Maybe it won’t happen. Maybe the big guns will keep each other honest and good beer will be readily available and reasonably priced. Maybe the small independent retailers will all survive and move away from competing with the Goliaths and start selling good craft beers and crafty imports. Maybe the circle of beer will continue to turn and real beer drinkers can keep buying real beer and the bogans can keep buying slabs of VB and we all sleep well at night.

Cheers,
Prof. Pilsner

Friday, September 19, 2008

Drinking, not blogging


Apologies for the lack of regular posts this last week. Mrs Pilsner was condudcting some training at work this wek as she prepares to roll out the project she and her hard working team have been working hard on. She uses the laptop for this and combined with preparations for her birthday and various other celebratory and sporting commitments about this week, I have barely had time to think, let alone post.


I have not been idle, however, and I have managed to get in a little 'research' with regards to all things beery. A very pleasant evening at The Local Taphouse with Dr Lager and the brother-in-law during the week was a welcome distraction from all things normal and I also managed to sample a couple of new and interesting beers.As the warmer weather begins to sneak along, I have been taking the opportunity to sneak away a few winter warmers and cosy ales. Red Hill Temptation and Holgate Double Trouble as well as a Samuel Smith's Old Brewery Pale Ale have found their way ont the dinner table in the last week and I hope to get some detailed posts on the board soon.


I also hope to put the finishing touches to a post loosely labelled, "How to choose the right beers to assist in getting you throught the fun and frivolity of a five year old's birthday party". Once I have recovered from the fun and frivolity of a five year old's birthday party.


Back Soon.


Cheers Prof. Pilsner